Review collection

Reviews drive bookings more than almost anything else in aesthetics — most new patients pick a clinic off Google reviews before they ever speak to anyone. But asking for a review well-timed enough to matter, for every patient, on every treatment, isn't something most clinics have the admin capacity to run consistently. It either doesn't happen, or happens on the same generic schedule for everyone regardless of what they actually had done.

A review asked for too early is worse than no review at all — the patient hasn't seen the result yet, so the review undersells what you actually do. Two examples:

Botox — most patients don't see the full result until 10–14 days out. Ask any earlier and you're asking someone to review a treatment that hasn't finished working yet.

Dermal fillers — a few days, once the initial swelling's settled and the patient can actually see the shape they're left with.

This runs off the same timing engine as Aelara's treatment follow-up system — one model of "when is this patient actually ready," reused for both rebooking prompts and review requests.

Aelara doesn't filter who gets asked for a public review based on how their check-in went — that's a practice called "review gating," and it's explicitly against Google's policy. Every patient gets the same message, every time.

What that message contains: a Google review link and a private feedback option, side by side. The private channel isn't a route around the review — it's an early-warning system. If a patient flags something, your team hears about it first and can reach out directly to resolve it. A patient whose concern gets handled quickly often comes back and leaves a positive review, or updates a negative one they'd already started writing.

Catching a problem early and asking for honest reviews from everyone aren't in conflict. They just have to run as two separate things — not one funnel that decides who reaches Google.

Same patient record Aelara already tracks treatment dates on. Once a treatment's result window has passed, every patient gets the same message by SMS or WhatsApp — a Google review link and a private feedback option. If a patient chooses private feedback, your team is flagged immediately. You reach out, resolve it, and the patient decides what to do with their review from there.